SOCIAL MEDIA CHEAT SHEET

Let your fans know about your involvement in Mould: A Cheese Festival by promoting it on your social media accounts, website and newsletter. On this page we’ve compiled everything you need in five easy steps. If you’re a millennial or social media wizard you can go straight to the content.

STEP 1.

Follow us on

Instagram and Facebook

Feel free to share any cool content you see. 😎

STEP 2.

Tell people you’re going to Mould by clicking ‘attending’ on the Facebook event. Share the event or add it to your page by clicking the three little dots (…)

You’re on a roll now!

STEP 3.

You can use these images on Facebook, Instagram and Twitter to promote your involvement in Mould, we’ve even written some copy for you to use. You’re welcome.

Fact: Brands that promote themselves before the event get more attention, are more likely to win People’s Choice and sell more cheese on the day.

Pro tip: Tag us in your post for extra social love @MouldCheese ❤️

GET THE PICS

It doesn’t get cheddar than this…@mouldcheese is back and we’ll be there with all your favourite cheeses. Don’t miss this grate festival! #MouldCheeseFestival

Meet us at @mouldcheese this year. We know it’s cheesy, but it’s a gouda day! See you there #MouldCheeseFestivalo our store.

We’re bringing all our cheese to you this year at @mouldcheese. Head to their profile for more details and tickets. #MouldCheeseFestival

This is a wheely special announcement. We’re coming to @mouldcheese this year. Come along for a day of cheese, wines and masterclasses. #MouldCheeseFestival

Stinky, hard, soft and blue, we’re bringing our cheese to you @mouldcheese. #mouldcheesefestival

A celebration of Australian cheese is happening on [INSERT DATE]. See you at @mouldcheese. #MouldCheeseFestival

The best Aussie cheese producers are heading to Melbourne, Brisbane, Sydney and Hobart, and we’re on the list! See you at @mouldcheese.

Fetta get in quick! Tickets are selling our for Australian biggest cheese festival. We'll be there. Will you? @mouldcheese #MouldCheeseFestival

Look how far you've made it! You're awesome. 😘

STEP 4.

Not everyone is on social media. Add Mould to your website or include the festival in your eDM and get the party started. You can link people to our website or, here’s the nitty gritty:

Event:
Mould: A Cheese Festival

About:
Australia’s favourite cheese festival is back for an even bigger mozzare-hella good time! We’ll be there alongside the best artisan cheese producers from across the country for a day of cheese, wine, drinks, chats and more. Pick up a ticket and meet me at Mould! 

Tickets:
GA: $45 + booking fee

Ticket includes all cheese tastes and a wine glass to take home.

eDM BANNERS

BRISBANE

JULY 1, 2, & 3
John Reid Pavilion, Brisbane Showgrounds
FRIDAY: 4.30pm till 8.30pm
SATURDAY: 11am till 3pm & 4pm till 8pm
SUNDAY: 11am till 3pm

MELBOURNE

JULY 22, 23 & 24
The Timber Yard, Port Melbourne
FRIDAY: 4.30pm till 8.30pm
SATURDAY: 11am till 3pm & 4pm till 8pm
SUNDAY: 11am till 3pm

SYDNEY

AUGUST 12 & 13
Carriageworks, Sydney
FRIDAY: 4.30pm till 8.30pm
SATURDAY: 11am till 3pm & 4pm till 8pm

HOBART

OCTOBER 21 & 22
Mac 2.0 Hobart
FRIDAY: 4.30pm till 8.30pm
SATURDAY: 11am till 3pm & 4pm till 8pm

STEP 5.

That’s it! We are done here! Thank you so much for helping us promote Mould. As the event gets closer we’ll release the line up and masterclasses on our website and on this document. Remember, the more you share, the more you care! 😍

SEE YOU IN THE FIELD